Clarifies your voice, audience, tone, mission, and market position.
 
Mini Includes:
Target Audience Overview
Core Brand Message
Tone of Voice & Brand Personality
Brand Keywords
 
Full includes everything from Mini, plus:
Full Positioning Statement
Brand Story & Mission Framework
Competitive Market Insight
Messaging Guide (Taglines, Phrases, etc.)
Suggested Visual Direction (Moodboard/Style Guide starter)
Strategy PDF Document for client records